Category: How To

Welcome to part 2 of “Properly Advertising Your Golf Tournament.”  If you didn’t read part 1 earlier this week, make sure to do so before continuing on.

4.)  Sending Out Invitations
It may not seem like it, but something as simple as sending out invitations can be a great way to advertise.  Make sure to personalize them and have them look professional.  Once you’ve fine-tuned the details of your golf tournament, you can then begin sending out those invitations!  You’ll be pleasantly surprised to see how many interested individuals contact you!  Be sure to have multiple methods of contact on your invitation — phone number, email, fax, etc.  Not everyone uses the same one, after all.

5.)  Give Your Sponsors Maximum Exposure
Make sure to properly advertise not only for yourself and your outing, but for your sponsors as well! Purchase sponsor signs featuring the sponsor’s logo (plain text can also be used) and whatever you do, make sure you know where to place the signage to give your sponsors the recognition out on the golf course that they deserve!

6.)  Discounts & Special Offers
Give your players an incentive for registering for your golf tournament prior to the cut-off date by offering a discount on the price of their foursome if they submit payment prior to it.  After the tournament, give players a similar incentive for registering for next year’s tournament on the spot!  And last, but definitely not least, don’t forget to announce if you’re going to be holding any sort of golf contests during your outing – especially ones that involve big prizes, such as a hole in one, Million Dollar Shootout or putting contest!

If you have any additional questions about advertising your golf tournament, or if you’re interested in insuring a hole-in-one or putting contest during your outing, please give us a call today at 800-827-2249.  All of our contest consultants would be happy to help you out!  You can also email Hole In One International as well, if you’d prefer.

Looking to amp up your advertising this year at your golf tournament?  Hole In One International is here to help give you some ideas on how to get the word out about your upcoming golf outing!

1.)  Make a Website
Having a website dedicated to your golf tournament is crucial when it comes to spreading the news about it!  Be sure to visibly display when and where it will be taking place, a phone number and/or email for your tournament director in case people have questions, as well as any sort of contests/promotions you’ll be running during the tournament!  You also have the ability to allow players to pay for their event on your website via online payment services such as PayPal.  See if anyone in your tournament planning committee has the capability to set up a website for you — if not, there are some extremely helpful websites out there that will assist you in creating one for free, such as TournEvents.

2.)  Create Social Media Pages
Chances are that your target audience is active in the social media world, so make sure to create a Facebook event page, Twitter account and/or even a Google+ page dedicated to your outing.  Be sure to make mention of your golf tournament regularly on your personal or business pages and link back to the appropriate golf outing pages.  It’s important to keep everyone informed by making frequent updates (for example, if you’ve added on a few new sponsors or managed to grab a local celebrity local business leader as your chairperson).

3.)  Utilize Print Advertising
Print advertising is a tried and true way of spreading the news of your golf tournament.  Whether you plan to send flyers, create an online press release (which you can do for free through websites such as prlog.com) or put an ad about the golf tournament in your local newspaper listing, all are guaranteed to yield results and get your message out there into the world!  Be sure to also work with your sponsors to include information about your tournament in their ads/mailers!

Stay tuned later this week for part 2 of Hole In One International’s “Properly Advertising Your Golf Tournament” blog post.  And as always, if you have any questions, don’t hesitate to call us at 800-827-2249 or email us!