Category: Marketing & Advertising

Marketing & Advertising your golf outing. Hole In One International has several ideas on ways to boost marketing & advertising for your upcoming golf event. Learn more today.

Apr
15

Golf Contest Tip: Park Your Prize at Your Golf Outing

Posted by Kristen Hansen
CaronWinner

Your golf tournament is quickly approaching, and as one of the prizes for your hole in one or putting contest, you’ve decided to team up with your local car dealership to insure a vehicle.  Great choice!  Want to give your new auto sponsor the biggest bang for their sponsorship buck?  Here’s how…

When insuring a vehicle at your golf tournament, you’ll want to have the dealership you’re working with, drive the vehicle that’s being offered out to the course.

According to Zak Woodhead, Risk Manager with Hole In One International’s sister company, Odds On Promotions, “We strongly suggest that the vehicle be driven out on the golf course and parked either on the tee box, or right next to it, for maximum visibility. After all, every golfer has to approach the tee box during a  hole in one golf contest!   Even better, golfers can then open the door to the vehicle, take a seat inside, and experience the pleasant aroma of that new car smell!  Keep in mind that Hole In One International will also provide you with a 30 x 30″ target hole sign, at no additional cost, so you can advertise the hole sponsor’s name/company, as well as a description of the vehicle’s make, model and year!”

As for which hole to place the vehicle on, it all depends on which one is being insured!  Just make sure that the hole is a minimum of 135 yards in length.

For more information on any of our golf contests, or questions regarding vehicle placement for maximum sponsorship value, feel free to give Hole In One International a call at 800-827-2249.  You’re also welcome to email us for assistance!

P.S. Wanting to insure a golf contest that’s not at a golf course?  No problem!  Odds On Promotions, our sister company, has a variety of different golf contests to choose from which can take place any time, anywhere!

Dec
10

Golf Tournament Surveys

Posted by Kristen Hansen

Now here’s an idea you may not have thought about before: golf tournament surveys!

A survey is a great way to get feedback from your golf tournament participants and attendees on what you can possibly improve on in the future to ensure that people keep coming back each year for more!  The questions you want answers to will obviously vary, depending on the nature of your golf outing, but here are some example questions you may want to consider asking:

  • How did you enjoy the golf course?  Did you find it too easy, too challenging or just right?
  • Would you be willing to travel to play a new course?  If so, how far?
  • Do you prefer to play golf on a public golf course or a private country club?
  • What day of the week is most ideal for you to participate in golf outings?
  • Do you feel that we offered enough various contests and activities throughout the day?
  • Were the food and beverages offered during the day of the golf tournament adequate?

Passing out golf tournament surveys to each and every player/attendee at the end of your golf outing is also a great way to gather referrals — whether they be golfers or volunteers — by asking them to list people that they would like for your committee to contact in the future regarding any future golf tournament events!  The more leads the better, right?

For more ideas on creating golf tournament surveys, feel free to give Hole In One International a call today at 800-827-2249… or email us at any time.  We’re here to help when it comes to help making your golf tournament a success!

 

Nov
15

Different Committees Within Your Golf Tournament

Posted by Kristen Hansen

Whether you’re a first time golf tournament planner or you’ve been coordinating your golf outing for years, it never hurts — nor is it ever too late — to make some major improvements in your planning!  Today, Hole In One International is here to not only stress the importance of assigning different committees within your golf tournament, but also to explain the different types of committees and the responsibilities of each one.

 

1) The Marketing/PR Chair
While the Marketing/PR Chair’s main focus may appear blatantly obvious to us, there’s one thing to keep in mind: Connections, connections, connections!  Make sure the individual you choose to fill this role has plentiful connections within not only your community, but in the media as well.  The Marketing/PR Chair should actively seek out and seize any/all available promotional opportunities, including activities such as a hole in one contest or putting contest.

2) The Tournament Chair
The Tournament Chair is your golf tournament’s ‘leader.’  Make sure they’re well-connected within your community and are prompt and reliable when it comes to deadlines.  The Tournament Chair is oftentimes also the contact person for people interested in participating and need more information.  Feel free to list their contact information in any brochures, online advertising or any other marketing materials your golf tournament commitee produces.

3) The Sponsorship Chair
Make sure your appointed Sponsorship Chair has sufficient connections within the business community and is a top-notch, experienced salesperson!  This individual will be in charge of acquiring sponsors for the golf tournament and selling them the sponsorships.

4) The Logistics Chair
The Logistics Chair will ideally be responsible for not only budgeting, but managing operations and personnel as well.  The Logistics Chair should ideally be very detail-oriented by nature.  After all, the last thing you or your golf tournament committee want or need is oversight on the Logistic Chair’s part — especially when it comes to your budget and money.

5) The Honorary Chair
This individual will be duly recognized at the golf tournament… and not only through marketing and advertising!  Make sure the person you assign as the Honorary Chair is a prominent figure in your community.  You don’t want just any average joe representing your golf tournament, do you?  Of course not!

6) The Golfer Chair
The Golfer Chair should ideally be a golf enthusiast and will be responsible for recruiting players for the golf tournament.  Being an avid fan of the game and being able to network with other fellow golfers is always helpful when it comes to recruiting players for a golf tournament.

7) The Gift & Prize Chair
The Gift and Prize Chair will be responsible for creating various sponsorship packages and finding deals on the prizes and gifts being offered to them.  Make sure that the sponsorship packages/offers are appealing and that your sponsors are being adequately rewarded for the money they’ll be putting in.  For example, it’s always a good idea to recognize your sponsors with golf sponsor signage.  Remember to clue in the Sponsorship Chair about what your final gift and prize packages will be — it will hopefully make for an easy sale for them!

 

Have more questions about golf tournament committees?  Call us today at 800-827-2249!

Nov
13

How-To: Filling Your Field with Golfers

Posted by Kristen Hansen

As you likely already know, golfers today have a variety of golf outings to choose from and participate in, so it’s important that you give them every reason to choose your golf tournament over another.  If you’re finding it a difficult task to sell out your golf event and/or need some tips on how you can acquire a full field of 144 players, then you’re in luck!  Hole In One International is here today to explain how to do just that.

First of all, it’s important to get a good idea as to who participates… and why.  These people might be individuals that believe in your cause, acquaintances, people you work with, sponsors and/or vendors and all of these people may want to participate in a golf outing for a variety of reasons.  Perhaps they’re looking for a great golf course to play at… or maybe they’re wanting more value than the entry fee they’re paying for (tee packages, contests/activities, food, and beverages, etc).  For many participants, it can be as simple as your cause, particularly if it is something they really believe in.

Here are some suggestions for recruiting more golfers for your golf event:

  • Create a webpage for your golf tournament.  This will allow you to promote your event and sponsors, as well as give your players the opportunity to register and pay for the tournament online!
  • Network!  Have friends ask other friends if they’d like to participate.  (P.S. Word of mouth will never become an ineffective method of free advertising!)
  • Advertise via direct mail, brochures, email campaigns, editorial and/or media coverage, etc.  Make sure all of the advertising you send out reaches a target market; you don’t want to be advertising to individuals who have no interest in golf, after all.
  • Be sure to create appealing sponsorship packages.
  • Contact returning golfers!  If they had fun at your previous outing, they’ll likely want to participate again.  You should have their information from the previous sign-up/sign-in sheet.
  • Offer the chance to score incredible prizes! Check out a few of the suggested prize ideas that are sure to help you capture attention.

Need more ideas on how to recruit golfers to your golf outing?  Give us a call at 800-827-2249… or feel free to email us for additional information!

Jun
14

Properly Advertising Your Golf Tournament – Part 2/2

Posted by Kristen Hansen

Welcome to part 2 of “Properly Advertising Your Golf Tournament.”  If you didn’t read part 1 earlier this week, make sure to do so before continuing on.

4.)  Sending Out Invitations
It may not seem like it, but something as simple as sending out invitations can be a great way to advertise.  Make sure to personalize them and have them look professional.  Once you’ve fine-tuned the details of your golf tournament, you can then begin sending out those invitations!  You’ll be pleasantly surprised to see how many interested individuals contact you!  Be sure to have multiple methods of contact on your invitation — phone number, email, fax, etc.  Not everyone uses the same one, after all.

5.)  Give Your Sponsors Maximum Exposure
Make sure to properly advertise not only for yourself and your outing, but for your sponsors as well! Purchase sponsor signs featuring the sponsor’s logo (plain text can also be used) and whatever you do, make sure you know where to place the signage to give your sponsors the recognition out on the golf course that they deserve!

6.)  Discounts & Special Offers
Give your players an incentive for registering for your golf tournament prior to the cut-off date by offering a discount on the price of their foursome if they submit payment prior to it.  After the tournament, give players a similar incentive for registering for next year’s tournament on the spot!  And last, but definitely not least, don’t forget to announce if you’re going to be holding any sort of golf contests during your outing – especially ones that involve big prizes, such as a hole in one, Million Dollar Shootout or putting contest!

If you have any additional questions about advertising your golf tournament, or if you’re interested in insuring a hole-in-one or putting contest during your outing, please give us a call today at 800-827-2249.  All of our contest consultants would be happy to help you out!  You can also email Hole In One International as well, if you’d prefer.

 

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