Category: Marketing & Advertising

Feeling frustrated or slightly disappointed in the turnout at your last golf tournament? Don’t fret! Here’s 7 of our favorite tips for marketing and advertising your golf tournament!

1. Set a goal! When planning your golf tournament, it’s important to identify and write down specific goals that you would like to achieve. And while you’re at it, consider setting up a multi-year plan so you can track your progress!

2. Know the famous phrase “Location, Location, Location“? Well, it applies to golf tournaments too! To help your tournament stand out, make sure to take the location into careful consideration.  Don’t hesitate to scope out multiple golf courses/golf clubs until you find the one that suits the needs of your business/organization’s golf tournament best.

3. Having celebrity guests at your tournament can be a real plus — not only is it exciting for all of your players and other attendees, but it makes you, as a tournament director, look more credible.  And dont worry, you don’t necessarily need Kim Kardashian or Tom Cruise on your guest list … depending on your community, local “celebrities” such as news reporters, radio show hosts, city and state officials will be just as big of hit with your tournament participants.

4.  Indentify who will be on your committee. Here is one situation where the more hands you have, the better (And don’t forget to think in terms of who can help you with achieveing your goals…)

5.  Get social!  If you haven’t already, this is the year to create a presence on the big social media sites such as Facebook, YouTube and Twitter.  These pages take very little time to set up and  they’re a great way to not only help advertise and recognize new sponsors but also attract new, younger golfers to your event as well!  When it comes to Facebook, encourage people to ‘like’ your event page by offering them a chance at a sweepstakes prize (i.e. “Like us to win a free driver!”)  These are all great ways to freely advertise… and with services like PayPal, you can even allow your players to register online through your website!  Talk about simple!…

6.  Sell It! Identify your potential players and sponsors and get out there and SELL it. (Read more about this here on our blog on March 16th at 11am PST).

7.  Sweeten the Pot …  Adding the chance to win multiple giant prizes is an effective tactic for generating buzz about your event. Adding a $25,000 putting contest or giving every player the chance to win a new car is sure to help you attract attention to your event.

If you’re interested in learning more, don’t hesitate to contact us at 800-827-2249 or send us an email!  We’d love to help make your next tournament a success!

Never underestimate the power of advertising your golf tournament! Kristen Hansen, Social Media Marketing Assistant with Hole In One International, shares suggestions for getting the word out about your event.

Create a website for your golf outing
You don’t  have to spend a ton of dough to get the word out about your event.  Putting up a website dedicated to your golf outing is  a perfect way to “tell” everyone about it! Be sure to promote the link to your website.  And don’t forget to update your site regularly! Don’t know how to make a website? Don’t worry about it! There are websites out there that will actually create your own golf tournament page for you, such as TournEvents. The best part? It’s free!

Print advertising
Print advertising is a tried and true method of getting your word out there in the world. Some ideas  would be to send fliers, put an article in your local newspaper or create an online press release. You can even work with your sponsors to include information about your event in their mailers and ads!

Sending invitations
Something as simple as sending out invitations can be a great way to advertise, believe it or not. Once you have all the details of the outing in place, start sending those invitations out! You’ll be pleasantly surprised to see how many interested parties contact you! (Tip: when making your invitations, it’s best to list out multiple methods of contact for people to contact you… i.e. address, phone number, email, website, etc.)

Create social media pages for your golf outing
Chances are your target audience is active in the social media world. Be sure to make a Facebook group and/or Twitter account dedicated to your outing and mention it regularly on your personal or business pages. Depending on the size and type of tournament, you may even want to consider advertising your event in your local area via Facebook. Be sure to keep everyone informed by making regular updates to your group pages.

Announce any discounts or special offers
Encourage people to register for the outing as early as possible! List a cut-off date in your invitation and offer a discount on the price of their foursome if they send in their payment prior to it!  And of course, don’t forget to announce if you’re going to be holding any sort of contests during your outing – especially ones that involve big prizes, such as a hole in one or putting contest!

Give your sponsors maximum exposure
Make sure to properly advertise not only for yourself and your outing but your sponsors as well! Purchase sponsor signs featuring your sponsor’s logo and whatever you do, make sure you know where to place the signage to give your sponsors the recognition they deserve!

Need more ideas? Have any questions? Give us a call at 800-827-2249 or shoot us an email.  We’d be happy to help you out!